“Donor retention”, “donor management”, “donor relationship management”, and CRM. In the nonprofit realm, you’re likely well familiar with these tired terms. Of course, organizations certainly need to track donations, maintain donor contact info, and generate tax receipts. If you’re not already already setup with that baseline (digitally and automatically), please contact us — we’d love to help!
Once that foundation is established, it’s vital that nonprofits have an answer, strategy, and system in place to answer the following question:
If I needed to raise funding for a new asset, specific location, emergency need, campaign, or unique situation, could I identify past donors that would be most likely to contribute?